They say an image is worth a thousand words. What about VFX videos that go viral online? Simply put, the publicity value of such stunts, or fake ads, is priceless. Especially for those who want to bolster their brand awareness, and eventually improve their sales.
If Summer of 2023 is going to be remembered with a single content, then it will surely be the VFX video containing CGI elements by Maybelline. In case you were in a cave or on a social media detox, the scenario is as follows; a subway train that appears to have eyelashes approaches the platform and right before it stops, those lashes get painted by a gigantic Maybelline mascara attached to the wall. Shared maybe thousands of times, over and over on social media, the genius video made the makeup brand talk of the town. The surrealist approach - which would make Dali proud - used in branded VFX videos, was also adopted by several others, but one other name stood out. Fashion designer Jacquemus opted for giant bags either driving through the streets of Paris or floating over blue waters on the French Riviera and not a single of these videos was a miss, they were all hits.
As the experts say, it’s the new era of OOH (Out of Home) advertising; CGI-based VFX videos where real-life settings and fictional elements are intertwined, and they cause a sensation among viewers and have the possibility to go viral. The primary advantage of these fake ads? They cost nothing compared to conventional advertising shoots. No fee for production agencies, photographers, models, or location rentals; just a simple video recording, to be mounted with CGI content. But there’s a catch; who are you going to trust this job with? Though the content might look simple, the visual effects still need to be professionally created and handled. The 3D modeling of items, animations, lighting, and all the details that concern editing are parts of a careful process. And this is where QReal comes in.
Proud partner of Google and Snapchat, QReal is an Augmented Reality and 3D specialized agency that caters to a variety of brands from Michael Kors to Denny’s diner chain and acts as an end to end solution based collaborator to provide virtual try-ons, experimental filters/ lenses, and virtual experiences on metaverse and other digital platforms. Among other capabilities, QReal also acts as a CGI video creator agency.
In the fast-paced realm of digital marketing, where attention spans are fleeting and trends evolve in the blink of an eye, branded VFX videos are the new contender that has emerged to capture the spotlight. These captivating visual spectacles, enhanced by cutting-edge CGI elements, are not just videos; they are dynamic narratives that spark conversations, drive engagement, and leave an indelible mark on the audience. With a single click, these videos alter the viewers’ realm where reality and imagination blend seamlessly.
At the heart of this creative revolution lies a potent force: a CGI video creator agency. These technological artisans are the architects behind the mesmerizing fusion of real-world settings and fantastical elements. Their expertise lies in not just weaving together pixels and code, but in crafting captivating stories that resonate with audiences across the digital landscape. Whether it's a subway train adorned with colossal eyelashes or oversized bags playfully dancing through the streets of Paris, it is in the hands of the CGI video creator agency that ignites the fuel to these branded VFX videos.
In the age of digital virality, where content spreads like wildfire across social media platforms, CGI viral videos have emerged as a formidable force. These meticulously orchestrated pieces of visual artistry transcend traditional advertising boundaries, engaging viewers on a deeper level. The artful integration of CGI into real-world scenarios creates a sense of wonder and disbelief, prompting viewers to hit the share button without a second thought. In an era where authenticity reigns supreme, these videos boldly challenge reality, provoking conversations and driving brand recognition like never before.
The process behind these captivating branded VFX videos is a delicate dance between creativity and technology. The skilled hands of CGI artists meticulously mold digital elements to fit seamlessly into the tapestry of the real world. The 3D modeling of objects, intricate animations, and the play of light and shadow converge to create a visual masterpiece. What may seem like a simple concept requires a symphony of expertise to execute flawlessly. At the forefront of this creative revolution stands QReal, an Augmented Reality and 3D specialized agency that has mastered the art of crafting branded VFX videos that linger in the collective memory.
As brands embrace the power of CGI, the landscape of advertising is undergoing a remarkable transformation. The traditional constraints of production costs are being shattered, making way for limitless creative exploration. Branded VFX videos provide a cost-effective alternative to conventional shoots, allowing brands to allocate resources more strategically. The impact goes beyond the screen; these videos have the potential to reshape how brands interact with their audience, fostering a sense of wonder and curiosity that transcends traditional marketing tactics.
In a world where consumer attention is the most coveted currency, branded VFX videos offer an opportunity for brands to not just be seen, but to be remembered. As the curtains rise on this new era of advertising, the stage belongs to the CGI video creator agencies who bring dreams to life and turn imagination into digital reality. So, if you find yourself scrolling through your favorite social media platform and stumble upon a surrealist example, remember that behind these visual marvels is a symphony of creativity and technology orchestrated by the masters of branded VFX video creation.