Augmented Reality in Retail Store

Revolutionizing Fashion Retail: The Rise of Virtual Fitting Rooms


The rise of e-commerce has transformed the way we shop, and the fashion industry is no exception. With the growth of online shopping, retailers have been searching for new ways to provide customers with a more immersive and engaging shopping experience. One technology that has emerged as a game-changer in the fashion industry is virtual try-on clothing. Virtual try-on clothing allows customers to try on clothes virtually and see how they look before making a purchase. Here, we will explore the benefits of virtually trying on clothes in fashion retail.


1-) What is a virtual fitting room?


A virtual fitting room is a technology that allows customers to virtually try on clothes and accessories using their computer, mobile device, or other digital devices without the need for a physical changing room. Virtual fitting rooms use computer vision technology and 3D modeling to create a digital image of the customer or a model wearing the clothing item.


Users can upload their photos or snap a self-portrait using the camera on their device, and a 3D model of their body will be produced. Then, customers can choose apparel or accessories from a website of a retailer or a brand and virtually try them on to see how they look on their virtual avatar.


Augmented reality (AR) can be used in virtual changing rooms to make the experience more engaging and collaborative. Customers can move around and view a digital twin of the clothing item from various perspectives while wearing it on their own bodies using AR.


Virtual changing rooms have the potential to enhance the shopping experience for customers by offering a more practical and effective means of trying on clothing, eliminating the need for actual changing rooms, and eventually boosting consumer happiness and also sales. Customers can also benefit from them by getting the chance to see how various clothing items and styles look on their own bodies before making a purchase, which can help them make wiser shopping selections.


2-) What is Augmented Reality try-on?


Customers can virtually try on clothing, accessories, or makeup using augmented reality (AR) try-on technology, which is often referred to as AR try-on, on their smartphone or computer. The idea of AR try-on technology is to create a digital representation of the product on the customer's body or face in real time using a combination of computer vision, machine learning, and AR.


Customers can virtually try on various apparel, accessory, and makeup styles, sizes, and colors using AR try-on technology. Also, based on the customer's body measurements and preferences, it can offer tailored recommendations.


Since it provides customers with a more engaging and dynamic shopping experience, augmented reality (AR) try-on clothing technology is becoming more and more popular in the fashion and beauty industries. This enables consumers to make better decisions. It can also help to reduce returns and increase customer satisfaction by providing a more accurate representation of how the product will fit and appear to the customer.


3-) Why are augmented reality clothing try-on filters Important?


The significance of augmented reality clothing try-on filters can be attributed to a variety of aspects, such as the improvement of the online shopping experience, a rise in customer involvement, and an increase in the accuracy of purchases. The following are some cases in which using augmented reality clothing try-on filters might be beneficial:

  • Enhanced customer purchase experience: Clients may use augmented reality garments try-on filters to view how different clothing styles, sizes, and colors would look on them in real-time. Customers can buy more intelligently as a result, which might provide for a more pleasant shopping experience.


The ASOS app uses augmented reality filters to let users see how various pieces of apparel will seem on them. Customers can use their smartphone camera to choose a piece of apparel and try to impose it on their bodies in real-time using the app.

  • Enhanced customer engagement: By offering a fun and engaging purchasing experience, augmented reality clothing try-on filters can enhance customer engagement. Increased brand loyalty and repeat business may result from this.


The Snapchat app creates interactive try-on experiences by applying augmented reality filters. Users can virtually try on various pieces of apparel and accessories using the filters, then share them with their friends.

  • Improved accuracy of online purchases: By enabling buyers to view how various clothing items would look on their bodies before making a purchase, augmented reality clothes try-on filters can help enhance the accuracy of online purchases. Customer satisfaction can rise and refunds can be decreased as a result.


Customers may determine the ideal fit and size for their apparel goods using the Nike app's augmented reality filters. Customers can use their smartphone camera to scan their bodies with the app, and based on their body measurements, they can receive customized recommendations.


4-) Benefits of using virtual fitting rooms


Improved customer experience: According to a survey by Retail Perceptions, 61% of consumers prefer retailers that offer augmented reality and virtual reality experiences. Virtual fitting rooms provide a more convenient and engaging shopping experience for customers, allowing them to try on clothes virtually and see how they will look before making a purchase.


Increased sales: Virtual fitting rooms can help increase sales by reducing the number of returns and exchanges. According to a study by Body Labs, virtual fitting technology can reduce return rates by up to 36%. By providing customers with a more accurate representation of how clothes will fit and look, virtual fitting rooms can help customers make more informed purchasing decisions, which can lead to higher sales.


Reduced costs: Virtual fitting rooms can help reduce costs associated with returns and restocking. According to a study by Fit Analytics, virtual fitting technology can reduce return rates by up to 50%. By reducing the number of returns and exchanges, retailers can save on shipping and restocking costs, as well as the cost of lost sales due to out-of-stock items.


Personalization: Virtual fitting rooms can provide valuable data on customer preferences and help retailers personalize the shopping experience. According to a study by Accenture, 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history. By using virtual fitting rooms to gather data on customer preferences, retailers can provide more personalized recommendations and improve customer loyalty.


In conclusion, retailers can improve their customers' shopping experiences, increase sales, and reduce costs by using virtual try-on to give customers a more immersive and engaging purchasing experience while customers can enjoy shopping online without the hassle of going to a mall or worrying about fit and size.

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