QReal’s first love was food. In 2016, we were the first to be able to create lifelike models of cuisine - and still are the industry leaders in the space. Perhaps nowhere is AR more suited than in presenting dishes. Studies from Oxford, University of New South Wales and others, in collaboration with QReal, have shown that when customers view food in AR it makes them more likely to order, raises check averages, and increases positive word of mouth. Check out our models of food in AR - it will probably make you hungry. Creating craveability is the end goal for any restaurant or food brand.
The fashion industry has already initiated its augmented reality explosion. Top brands in the industry were the first to utilize platforms like Snap and Instagram AR platforms. And the web is next. 3D models of products bring the online shopping experience closer to the in-store - the user is able to inspect from all angles, see it in their space, and even virtually try-on some items on. With digital purchases increasing ever faster and returns becoming more and more of a problem, providing the user with an immersive experience becomes more of a necessity.
The application of 3D/AR in the Real Estate, Construction, and Architecture industries is vast. It’s one of the early sectors to utilize 3D modeling (many of our 3D modelers hail from the field) because it's far more effective to plan and iterate digitally than onsite. The same applies to showcasing buildings, rooms, or neighborhoods for marketing and sales purposes. Sketched renders can become lifelike 3D experiences; pictures on a screen turn into immersive experiences that transport you to the site; dioramas transform into fully virtual neighborhoods with your project rendered in situ. See below for more of the wide-ranging opportunities.