Each year, Chanel creates iconic snowglobes that are as detailed and beautiful as you’d expect. In 2019, they tasked QReal with showcasing them in AR - to bring them to life for all their fans, not just those lucky enough to get one. Creating a snowglobe in 3D, and distributing it in AR, is incredibly difficult. Our Head of Content, Caner Soyer, produced one of the most stunning pieces of AR mastery ever made. Chanel then created Snap codes to allow fans at their holiday popup to experience the snowglobe, as well as using web AR on their site for those without Snapchat.