CLIENT

Hendrick’s

YEAR
2023

Host the Holidays with Hendrick’s

 

 

The holiday season just got more intriguing with Hendrick’s Gin, thanks to QReal’s innovative Snapchat lens. This festive season, Hendrick’s invites you to dive into a world of curiosity and craft your own uniquely refreshing holiday cocktails.

 

 

Hendrick’s, known for its delightful gin, extends its uniqueness to Snapchat. The Hendrick’s Snapchat lens is not just a digital experience; it's your interactive guide to creating the perfect holiday cocktail. As you navigate through this engaging lens through animated illustrations, you're invited to choose from a variety of whimsical and refreshing ingredients, each adding a distinct twist to your holiday beverage.

 

 

This interactive lens experience not only showcases Hendrick’s distinctive brand identity but also engages users in a memorable and personalized way. It’s an invitation to explore the creativity of mixology, encouraging users to experiment with different combinations to find their ideal holiday cocktail using Hendrick’s gin.

 

 

With the Hendrick’s Snapchat Lens, the brand seamlessly blends the digital and physical realms, offering a delightful and immersive way to engage with their product. It’s a creative approach to digital marketing, perfect for companies looking to make a significant impact in the digital space.

 

 

This Snapchat Lens from QReal is an intriguing case study for those interested in the evolving intersection of social media and the fashion industry. Are you considering integrating similar AR features into your digital marketing approach? Get in touch with us now.

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