Discover In the transformative world of digital retail, Koolaburra by UGG, in collaboration with QReal, is revolutionizing fashion shopping with a cutting-edge Snapchat lens. This innovative AR-powered filter allows users to virtually try on Koolaburra by UGG’s stylish footwear, blending the convenience of online shopping with the thrill of an in-store experience. Offering an immersive, interactive way to explore different styles, this Snapchat lens is reshaping how customers engage with fashion, making the journey from virtual try-on to purchase seamless and enjoyable. Embracing the #UGGStyle, Koolaburra by UGG demonstrates how AR technology can be leveraged in digital marketing to create engaging and memorable shopping experiences, paving the way for the future of retail in the digital era.
This Snapchat lens from QReal is an intriguing case study for those interested in the evolving intersection of social media and the fashion industry. Are you considering integrating similar AR features into your digital marketing approach? Get in touch with us now.