Revolutionizing Fashion with AR and VFX


In a groundbreaking collaboration, QReal's team of expert AR designers have teamed up with Istanbulite fashion brand Manuka to transform the fashion industry. Our latest project, "My Manuka Closet," leverages a cutting-edge VFX video and an Instagram AR filter to create a dynamic shopping experience that captivates and engages. Set against the backdrop of an everyday street scene in Istanbul, the video cleverly integrates different female avatars that are to be adorned with Manuka's latest collections. Inspired by doll dress up games, these figures and the featured products appear on building exteriors as if part of a chic, virtual showcase.



This innovative approach not only highlights Manuka's commitment to quality and inclusivity but also positions the brand at the forefront of digital engagement within the fashion sector. By changing avatars and outfits through our AR filter on Instagram, users can interactively explore different styles and see combinations in real-time, merging the convenience of online shopping with the immersive experience of an in-store visit.



"My Manuka Closet" is more than just a digital experience; it's a new way to engage with fashion, offering a glimpse into the future of retail.


Explore here how QReal is redefining the connection between tech and fashion.




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