Sparkling Ice


Sparkling Ice Launches 'Fruit Dodge' AR Game on Snapchat



Sparkling Ice, in collaboration with the creative minds at QReal via Snapchat, has unveiled an innovative Augmented Reality (AR) experience on Snapchat that's sure to quench your thirst for fun. The "Fruit Dodge" AR game lens offers a refreshing way to interact with Sparkling Ice's flavorful, zero-sugar drinks, blending entertainment with brand engagement in a vibrant digital environment.



Upon launching the lens, users are immediately greeted by an enticing display of Sparkling Ice's popular flavors: Black Raspberry, Strawberry Lemonade, and Kiwi Strawberry. But the experience doesn't just stop at visual appeal. The text "dodge the fruit" sets the stage for the interactive challenge that lies ahead.



Moments after the lens activates, the bottles gracefully move to the corner, and the gameplay takes center stage. Users find themselves dodging an array of fruits launched from the depths of Sparkling Ice bottles. With each successful dodge, points accumulate, turning a simple AR filter into a competitive game. The stakes are high—get hit by a fruit, and it's game over, with your final score tallying up your reflexive prowess.



This playful AR game not only highlights the brand's commitment to fun and innovation but also emphasizes its product range's health-conscious angle—delicious flavors without the sugar.


The "Fruit Dodge" lens represents a strategic move by Sparkling Ice to tap into the Snapchat community, offering an engaging and interactive product experience. By leveraging AR technology, Sparkling Ice creates a memorable connection between the brand and its audience, inviting users to dodge, duck, and dive into the flavorful world of Sparkling Ice beverages.


This campaign showcases the potential of AR filters as a dynamic tool for marketing, providing a unique opportunity for brands to engage with consumers beyond traditional advertising methods. As more companies look to move their products into the digital environment, AR experiences like "Fruit Dodge" set a precedent for how to creatively captivate and engage audiences.


Eager to explore how AR can transform your brand's digital strategy and create fun, interactive experiences for your audience? Discover the magic of AR with QReal and unlock a new realm of digital engagement possibilities.

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