The fashion industry has already initiated its augmented reality explosion. Top brands in the industry were the first to utilize platforms like Snap and Instagram AR platforms. And the web is next. 3D models of products bring the online shopping experience closer to the in-store - the user is able to inspect from all angles, see it in their space, and even virtually try-on some items on. With digital purchases increasing ever faster and returns becoming more and more of a problem, providing the user with an immersive experience becomes more of a necessity.
QReal is an official augmented reality partner of Snapchat
The beauty industry is using Augmented Reality to enable customers to virtually try on makeup products, such as lipsticks, eyeshadows, blush, foundation, and other makeup categories. This allows customers to see how different makeup products would look on their own faces, without having to physically apply the makeup. This can be super helpful once trying our other makeup products physically to find the best color and texture match can be pretty impractical.
QReal’s first love was food. In 2016, we were the first to be able to create lifelike models of cuisine - and still are the industry leaders in the space. Perhaps nowhere is AR more suited than in presenting dishes. Studies from Oxford, the University of New South Wales, and others, in collaboration with QReal, have shown that when customers view food in AR it makes them more likely to order, raises check averages, and increases positive word of mouth. Check out our models of food in AR - it will probably make you hungry. Creating craveability is the end goal for any restaurant or food brand.
The application of 3D/AR in the Real Estate, Construction, and Architecture industries is vast. It’s one of the early sectors to utilize 3D modeling (many of our 3D modelers hail from the field) because it's far more effective to plan and iterate digitally than onsite. The same applies to showcasing buildings, rooms, or neighborhoods for marketing and sales purposes. Sketched renders can become lifelike 3D experiences; pictures on a screen turn into immersive experiences that transport you to the site; dioramas transform into fully virtual neighborhoods with your project rendered in situ. See below for more of the wide-ranging opportunities.
QReal is an augmented reality agency based in New York. We create world class augmented reality experiences for brands and agencies. As an augmented reality agency, we work in many different verticals, including fashion, virtual try on, luxury, automotive, and more. QReal (AR company) creates ultra-realistic 3D content, optimized for Augmented Reality. The company then manages and distributes this content for clients.
Our goal is to create the most realistic, immersive Augmented Reality content in the world. To strategically partner with companies and spread these experiences to every phone, tablet, display and headset. To build an inclusive, inspired work culture that fosters happy and whole human beings.
Our group company, Glimpse Group, is listed on Nasdaq as the first augmented reality and virtual reality software and services company with VRAR ticker.